A few months ago I was shopping at a clothes store in Singapore when a woman in the aisle was buying her clothes and I noticed that the women were wearing the same brand of clothing, which I recognised from my travels.
I was surprised to see her wearing the brand from a country that I’d only ever seen once before, the United States, and I immediately realised that I was a US-bound tourist.
As the holiday season began, I realised that the US has the highest percentage of US tourists in the world, with the country having the largest population in the Western Hemisphere.
In a country with such a high proportion of US travellers, I was quite curious as to what the average American clothing purchase was.
After asking around, I discovered that American clothing is much cheaper in the US than in any other country.
However, when it comes to US fashion trends, I’ve been quite surprised to find that many American shoppers are not aware of the fact that they are spending more than $20 in an average month for a US clothing purchase.
I’m sure many of you are not too concerned about your money when it’s not spent on clothes, but for the average US household, spending $20 is an expensive expenditure, which makes it difficult to justify spending $40 on a pair of jeans or a sweater.
The reality is that the average consumer spends more than half of his or her monthly income on clothes.
So why are so many US shoppers spending $10 to $20 a month on clothes?
The answer lies in the way that US consumers shop.
As I mentioned before, in the United Kingdom, for example, clothes are usually purchased in a similar fashion to American clothes.
A typical US wardrobe consists of one pair of trousers, two pairs of shirts, two shirts, a pair or two jackets, two trousers, and a pair, or two sweaters.
In the UK, a typical wardrobe consists only of one suit, one shirt, one coat, one jacket, one pair or three sweaters, and one pair, two coats, two sweater, or one pair.
The main difference is that American consumers are spending $2.20 on each pair of clothes and $5 on each coat.
However, this is because American consumers tend to have more disposable income than their British counterparts.
This is one reason why American consumers often buy items such as sweaters or coats online rather than in a store.
American shoppers also tend to shop for their own clothing instead of purchasing a store-bought item.
For example, many American women spend $5 to $10 a month for the basics of their wardrobe, such as a shirt, a tie, and socks.
However if they do spend a significant amount of money, such a purchase will typically be made at a clothing store.
For the average person, buying clothing online may be more economical and cheaper than buying in a shop.
But for the vast majority of American consumers, shopping online may not be an option.
For instance, in 2014, the average cost of a US clothes purchase was $28.
In comparison, a UK clothes purchase cost a little over £20.
A British clothing shop has a similar concept to American clothing shops.
It is often the case that British shops are much more expensive than American shops, as British consumers tend not to be as willing to spend as much as Americans do.
Therefore, many British shoppers, especially those who have low disposable income, may be tempted to shop online instead of in a traditional shop.
A similar problem exists in other parts of the world.
For example, Australians have much higher disposable income in comparison to their British peers.
In the UK in 2014-15, the disposable income of an Australian household was just over £40,000, compared to the UK’s £19,000 disposable income.
But in comparison with the UKs US counterpart, the American household earned an average of $1,100 a month, while the British household earned $1.75 a month.
These are the types of things that can lead to a British shopper being tempted to buy clothes online instead, especially as the price difference is not so high.
While I appreciate that a shopper’s decision to shop in a fashion shop is usually influenced by personal preferences, it can also lead to spending less on clothes in a market with high disposable income and a higher proportion of consumers who are poor.
However the reality is this is just one of many factors that can affect how Americans spend their money, which can affect the cost of clothing as well as the overall quality of their clothes.
I hope this article has shed some light on why Americans spend more on clothing than Britons, and shed some new light on the US shopping experience.