The children’s apparel chain Burp has been expanding its range of Burp cloth clothes into more clothing lines in Ireland as it looks to diversify the brand.
In the past year, the company has expanded its burp line into a number of different line types, including hoodies, hoodies with hoods, kids clothing, gloves, and more.
These new line types will all be available in Burp stores in Ireland, including the UK, France, Italy, Spain, the US and Australia.
The burp range is also available in Ireland through the Burp UK store, but there are currently no plans for a US launch.
“We have an Irish presence in the UK where we have been making our clothing for many years,” said Simon, Burp Ireland’s marketing director.
“Now we are moving into the US with the launch of the burp US store, which will be a fully stocked US store.”
Simon explained that the new Burp US stores are designed for children, and that the brand is committed to helping children become independent in their clothing purchases.
“It is a brand with a strong mission to help children become confident in their purchasing decisions,” he said.
Simon said the new line offerings in Ireland are based on what is going on in the US, as the US is the biggest market for Burp.
“Our goal in the future is to be able to provide our customers in the world with a range of quality clothing that will keep them entertained and engaged for years to come,” he added.
The Burp line will be available from May 1, and all items will be priced from £25 to £65, with each piece ranging from a hoodie with hood to a hooded hoodie to a gloves.
There will be no line up at launch, as Simon noted that the company is focussed on growing its Burp online presence.
The company’s online store will be the first to launch in Ireland and it will be open from May 16 to May 22.
“As soon as the UK store opens, we will be opening the Burpeal UK store,” he noted.
“The first store will also be a children’s range of clothing and accessories, which we are hoping to expand over time.”
Simon said that while the UK and Ireland are the two largest market for the Burped, they have yet to see the full impact of the Burpt on children’s shopping habits.
“If you look at the trends around burp in the past few years, it has been very positive,” he explained.
“What has happened is that kids have started buying burp online, and it is a very healthy product.
There are some really good kids clothes online, but it is the kids that are buying it.
It has been a really positive trend for us.”
The new Burpeals US store will carry Burp clothing, but Simon said it would also be able provide the burped-themed apparel for Burpee-branded products.
The US Burp range will include a hoody with hood, gloves and a hood hoodie.
Simon added that the Burpes UK store will contain Burp hoodies and hooded sweatshirts, as well as a range hooded jackets.
Burp Kids clothing has been in the works for some time, and Simon said there was some interest from children in the line, as they have been looking for clothes for the last year.
“Kids are looking for more of an independent lifestyle,” he stated.
“They are looking to get involved with their families and friends in a more responsible way, so this is a great opportunity to help them do that.”