BOBBS AND FASHION (B&F) has revealed a new look for the 80s fashion collection, which features a new black and white colour palette and is available now at online retailers.
The collection is the latest in a long line of classic and retro looks from the Danish luxury brand, which has been known for its high-fashion lines since the 1960s.
“It’s about celebrating our history and celebrating our passion for the fashion industry,” said Jens Jonsson, B&F’s director of design, during a recent interview.
“In our 70s we wanted to keep our roots alive and our passion alive.
This collection was a reflection of our history.”
The collection, the latest entry in the B&Fs collection, is being released at retailers including Foot Locker, Foot Lace, Nordstrom, Victoria’s Secret, Saks Fifth Avenue, Calvin Klein and Tommy Hilfiger.
The brand has already introduced a new line of high-quality women’s fashion, called B&B, which is also available at the fashion show in Milan.
The look, which was first unveiled in September at the Baccarat and Bar Mitzvah event in New York, also features a number of accessories including a new belt.
The range will also be released on the B-wave website, where it is being sold as B&A.
The B&Bs new look is being presented as part of a celebration of the brand’s 60th anniversary in 2017, when it was acquired by Adidas.
The company says it is the first women’s clothing brand to have its brand name, logo and nameplate on its products, which it says will make it more relevant to a global audience.
“The new collection is a reflection on the past 60 years of B&R and reflects B&P’s desire to keep its roots alive,” Jonsonsson said.
“Our 70s collection is not only about our passion, it’s also about our pride.
B&C is proud to have been a pioneer of the fashion scene.”